Client: Materialistic Inc.
The logo for Materialistic attempts to ameliorate the disparate nature of their business. That is, the overlapping frames and colour palette signify the film industry blue and green screens Materialistic rents. Yet the fluidity of the forms abstract the logo enough to provide it with the versatility necessary to apply to its secondary business of yoga (these shapes could also be yoga mats). The type choice gives an accessible, yet “tech” feeling to Materialistic as befits their image.